How it started
360 Organic began in Goa in 2019 , not in a boardroom, but from a quiet kind of frustration. Our founder, Viral Dave, grew up watching his grandfather, Vaidya Venilal Dave, practice Ayurveda with genuine care and precision. Vaidya Dave was a practitioner in the truest sense, someone who understood plants, understood bodies and understood that long-term wellness comes from consistent, gentle care not dramatic interventions.
When Viral began working in the wellness industry as a distributor, he expected to find products that reflected that same care. Instead, he found something else: clever marketing around weak formulations, Ayurvedic labels on products that used the minimum possible amount of actual herbs and pricing that pushed natural wellness out of reach for ordinary families.
This wasn't what his grandfather practiced. It wasn't what Ayurveda was supposed to be.
So he built something different. A brand rooted in the same principle Vaidya Dave lived by: that real wellness is simple, plant-based, honest and built for everyday life.